Understanding Local SEO Link Building

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Link building is one of the most important SEO tasks, and also the one which is most frequently done wrong. The simplest definition of link building is any action taken in an attempt to get a link from one page, back to your site. The reason it is so popular is because Google and the other search engines use the number and quality of links back to a page to determine how it will rank in the search results pages. The idea behind this is that if people are willing to link to a page, it must have good quality content on it, and therefore be worth ranking well.
In the past, any type of links were valuable and would help to drive any page up in the rankings. Today, however, the algorithms are much more complex, and some types of link building can actually hurt a site. This is especially true with local SEO link building because of the fact that a site which focuses on serving a fairly small geographic area, won’t be getting tens of thousands of links back to their site. This means each link built needs to be of the right type and quality.

What Makes a Quality Link for Local SEO

When attempting to build links for a local site, it is absolutely essentiall to get it right. High-quality links for a local page can come from a variety of different sources, and figuring out which ones is one of the most important parts of an SEO expert’s job. One thing to consider for local link building is whether or not the link is coming from another local site. If, for example, your business page is linked from a news story on a local news channel’s website, that could very well be considered an extremely high quality link. If, on the other hand, a local carpet cleaning site gets a link from a house cleaning page on the other side of the world, it is not quite as valuable.
One great way to build quality links for local SEO is to use article directories and syndication. Local companies are often experts in a variety of different things, and sharing that information is an excellent way to build links. Having an article posted on some of the well established article directories, along with a link back to your page, will give you a nice boost in the eyes of the search engines.

How to Get the Links

Having the ability to get other sites to provide links back to your sites can be difficult. In fact, this is one of the most important things that a good SEO service provider will manager for you. In many cases, the best way to get high-quality links for local SEO is to provide other pages with quality content. Allowing other pages to use this content free of charge, as long as they have a link back to your site, is often very effective. When other sites publish your content, you’ll get the links you need for improved SEO.
While local SEO link building may sound complex, it is essential to the success of any company who wants their site to rank well. Taking advantage of the experience and knowledge of a well established SEO company like Pravda SEO is one of the smartest ways to ensure your site’s links are going to benefit your company in the long term.

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