SEO is short for search engine optimization. It’s the effort to have your website’s pages shown at the top of organic search results. It involves creating website pages in a way that satisfies keywords typed into a search engine, so that users find what they’re looking for on the internet.

Google is by far the most popular search engine in the world — using the most complex algorithm in the world — and SEO pros often refer to Google when speaking about search engines in general. We’ll talk a lot about what Google “wants” throughout this article, and some of it can seem detailed and complicated. But there’s one simple rule to keep in mind about SEO: Google wants to provide the best experience to the user. SEO isn’t about gaming the system. It’s about providing value. If you want people to come to your website, you need a website that’s worth coming to