High-quality SEO doesn’t simply bring in general traffic from the search engines; it brings in visitors who are specifically interested in the products or services your company is offering. While this certainly applies to all companies, it is especially true for businesses who serve a specific geographic location. When, for example, someone in Brooklyn is typing in a search like, “The Best Seafood Restaurant,” they don’t want to see something for a seafood restaurant in Texas. An individual who runs a restaurant specializing in great seafood in Brooklyn, however, will be very interested in coming up in these search results, and that’s where proper SEO comes in.
SEO Once – Bring Traffic Forever
One of the biggest benefits of proper SEO techniques is that once a site is ranking well for particular keywords, it is fairly easy to maintain those rankings. An experienced SEO expert can create the high-quality content for your site, optimize it on your page, and combine that with the type of off-site optimization that Google loves, and you’ll see results fairly quickly. Once your site is ranking well for a particular keyword, people will begin finding your page through the search engines. Unlike traditional marketing like TV, print or radio ads, SEO will continue to drive traffic for months or years with a minimal investment.
As long as you keep your page up to date, and maintain some basic off-page SEO activity, you will typically hold onto the rankings your site has earned. In fact, many companies find that they also begin ranking well for other keywords or phrases, which brings in even more traffic. After the initial work is done to properly rank a site, the maintenance required to keep the site ranking well is very affordable, and cost effective.
Minimal Total Investment
Another huge benefit of high-quality SEO is that when compared with the number of targeted visitors generated using other marketing methods, SEO is extremely inexpensive. Companies can find themselves paying thousands of dollars for 30 second ad spots on TV or radio, and that is only effective if the people listening happen to be interested in your product. Marketing through SEO, on the other hand, has an up-front investment which is a fraction of other marketing costs, and provides you with excellent benefits long into the future.
When it comes to SEO, however, the most important thing for your business is to make sure you’re working with a reputable SEO provider. There are many companies out there which claim to know how to properly optimize your site and rank it for keywords, but they are operating on outdated methods. As with most things related to business, quality is essential, and Pravda SEO has built our reputation on providing the highest-quality SEO services for local or global companies of all types.