Over 60% of your visitors use smartphones, but your site was built for desktops. Every second of load time costs you customers. Google's mobile-first indexing means your mobile performance determines rankings across all devices.
Pravda SEO delivers mobile-first optimization that fixes the Core Web Vitals issues holding your site back. We rebuild performance around the device your customers use.
Test your website's performance with our integrated Google PageSpeed Insights tool and get actionable recommendations to improve your scores.
Enter a URL and click "Analyze" to see suggestions.
Enter a URL and click "Analyze" to see suggestions.
Google now uses the mobile version of your site as the primary version for indexing and ranking. Desktop performance no longer drives search visibility.
If your mobile site loads slowly or frustrates users with clunky navigation, rankings suffer across all devices. Your competitors already optimized. Every month you delay is another month they pull ahead.
This service is for:
It's a good fit if your content is strong but your site underperforms technically. PageSpeed scores below 50, mobile usability errors in Search Console, or mobile bounce rates running 20% higher than desktop are common signs.
Mobile-first optimization treats smartphones as the primary platform, not an afterthought. Instead of building for desktop and scaling down, it starts with mobile and scales up.
That thinking shapes every decision. Which images load. How navigation works. What content appears first.
Pages load faster and work better on the devices most visitors use.
Responsive design fits layouts to any screen. Mobile-first builds for phones first, optimizing for touch, slow connections, and small displays before scaling up.
| Feature | Responsive Design | Mobile-First Optimization |
|---|---|---|
| Starting Point | Desktop adapted for mobile | Mobile enhanced for desktop |
| Page Weight | Heavy (desktop assets scaled down) | Lean (essential assets only) |
| Core Web Vitals | May pass or fail | Built to pass |
| Focus | Visual appearance | Performance and usability |
| Google's Preference | Acceptable minimum | Ranking advantage |
Poor scores affect both visibility and conversions. Search engines push slow sites down in results, and users leave before taking action.
Most mobile speed problems come from a few common issues. We find what's slowing your site and fix it.
JavaScript and CSS that load before content. Restructuring the load order ensures visible content appears first.
The most common cause of slow pages. WebP formats, responsive sizing, and lazy loading fix this fast.
Too many HTML elements bog down mobile browsers. Simplifying page structure eliminates the slowdown.
Analytics, chat widgets, and tracking pixels add up. A full audit reveals which scripts to defer or remove.
Causes tiny text and horizontal scrolling. Correct viewport meta tags make pages scale properly on any device.
Files transfer at full size without compression. GZIP or Brotli cuts transfer sizes by 70% or more.
Comprehensive solutions designed to boost performance and rankings.
LCP, INP, and CLS scores that meet Google's thresholds and stay there.
Pages that load in under 3 seconds on average mobile connections.
Menus and buttons sized and spaced for thumbs, not mouse pointers.
Audit findings ranked by impact so you know what matters most.
Mobile usability errors resolved and validated.
Proof of improvements for stakeholders or your own records.
Benson's Heating & Air, a residential HVAC company in Nassau County, Long Island, had a site that looked professional on desktop but crawled on mobile. PageSpeed score: 28. Main content took 6+ seconds to appear. Mobile bounce rate exceeded 70%.
| Metric | Before | After | Change |
|---|---|---|---|
| PageSpeed Score | 28 | 84 | +56 points |
| Largest Contentful Paint | 6.2s | 1.9s | -69% |
| Mobile Bounce Rate | 71% | 47% | -24 pts |
| Mobile Conversion Rate | 1.2% | 2.1% | +0.9 pts |
Our systematic approach ensures maximum impact.
Depends on the current state of your website.
We test on actual iPhones and Android devices, not just browser simulators.
We track Core Web Vitals after launch and alert you when new content creates problems.
Mobile optimization connects to technical SEO, schema markup, and your broader SEO services.
We've optimized websites since before mobile-first indexing existed.
Everything you need to know about mobile-first optimization and performance.
PageSpeed scores improve immediately after implementation. Ranking movement typically appears 4-8 weeks after Core Web Vitals enter the "Good" range.
Most optimizations benefit both platforms. Faster images and cleaner code help all users. We test desktop and mobile before delivery.
Yes. We resolve text too small, clickable elements too close, content wider than screen, and viewport issues—then request re-validation from Google.
The goal is faster performance, not a redesign. Visual changes are minimal—usually unnoticeable. If structural changes would improve speed significantly, we discuss those with you first.
We need hosting or server access, CMS login credentials, and Google Search Console access. We send detailed instructions after you confirm the project.
Yes. Some clients prioritize high-traffic pages or landing pages first. We can scope work around specific URLs if budget or timing requires a phased approach.
New plugins, content updates, or third-party scripts can reintroduce problems. Our monitoring service alerts you when scores drop so issues get caught before they affect rankings.
Pricing depends on site size, platform, and severity of current issues. Contact us for a quote after we review your PageSpeed report.
Your competitors are already optimizing for mobile. Google rewards fast, mobile-friendly sites with better rankings. Every day you wait costs you customers and visibility.
We provide mobile-first optimization for businesses ready to improve. We audit your site, find the biggest opportunities, and make changes that improve both experience and rankings.