SEO is short for search engine optimization. It’s the effort to have your website’s pages shown at the top of organic search results. It involves creating website pages in a way that satisfies keywords typed into a search engine, so that users find what they’re looking for on the internet.
Google is by far the most popular search engine in the world — using the most complex algorithm in the world — and SEO pros often refer to Google when speaking about search engines in general. We’ll talk a lot about what Google “wants” throughout this article, and some of it can seem detailed and complicated. But there’s one simple rule to keep in mind about SEO: Google wants to provide the best experience to the user. SEO isn’t about gaming the system. It’s about providing value.